Are you bothered by the UFC running with the "first Mexican heavyweight champion" angle to push Cain Velasquez's title challenge against Brock Lesnar? You say yes? Are you going to boycott the show? If not, pipe down.
Things are finally heating up with this awesome video (NSFW) that finishes with a bold statement:
"You just [expletive] with the wrong Mexican!"
The Spanish promo prominently employs Lesnar's Hispanic heritage jab during Countdown to UFC 121:
"Listen, when I get done whooping your ass, I'm gonna do drink a Corona and eat a burrito just for your Hispanic heritage," said Lesnar (video -1:15 mark). "How about that?"
Kevin Iole and I have covered boxing for a long time and this kind of marketing is pervasive and frankly a must in the fight game. We discuss the "outrage" on the part of some bloggers and fans. Message boards are filled with debates over Velasquez's "Brown Pride" tattoo and the UFC's use of the young Latino star to market MMA to Mexicans and Mexican-Americans.
MMAforReal points out that the Mexican fighter angle for UFC 121 coincides with Top Rank Promotion's effort to sell the Antonio Margarito-Manny Pacquiao fight on Nov. 13. Both Top Rank and Golden Boy Promotion have no issue setting up nationalistic storylines.
Tip via Twitter.com/SI_JoshGross
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